Interests

Behavioral economics; experimental economics; consumer economics; economics of quality and information; consumer demand and government policy regarding food safety biotechnology, and the environment; neuroeconomics, spatial patterns of economic behavior.

Biographical Info

Brian Roe's research interests involve using innovative and interdisciplinary methodologies to better understand human behavior, with particular response to economic incentives and financial risk. His extension and outreach activities involve analysis of issues in domestic livestock sectors and electronic commerce in agriculture.